We tried the packaged approach years ago. Same strategy, different client. It didn’t work then and it doesn’t work now.

Every business that comes to us gets looked at fresh. Their competitors, their market, their specific problem. Strategy comes after that conversation — never before it.

You also get one person managing your account. Same person every time. No passing you around.

Before we suggest anything we want to see under the bonnet.

Duplicate content. Crawl blocks. Pages eating into each other’s rankings. Most websites have at least two or three things quietly killing their SEO that nobody’s told them about.

Our SEO free audit finds them. You get the full picture — no watered down version designed to scare you into signing up. Just what’s actually there.

Bad links don’t just fail to help. They actively drag your rankings down.

We’ve seen it happen to sites that chased volume over quality — hundreds of links built in weeks, rankings tanked six months later when Google caught up. We don’t work that way.

Every link we build has a reason behind it. Relevant site. Real traffic. Proper editorial context. The kind Google respects rather than penalises.

Wrong citations in wrong directories with inconsistent information. That combination confuses Google more than having no citations at all.

We only build citations that actually matter for your industry and location. The directories your customers use. The platforms Google checks when deciding whether your business is legitimate.

It’s unglamorous work. But for local businesses it moves the needle faster than almost anything else.

Most websites we audit have the same problem. Good content, terrible structure. Pages that should be reinforcing each other are scattered everywhere instead.

Google crawls it, gets confused, and gives up trying to understand what the site’s actually about.

Silo structure fixes that. We group your content into tight topic clusters — each page feeding authority into the next. Google starts to understand your site. Rankings follow.

For bigger websites this isn’t optional. It’s the whole game.